The US isn't an isolated case. "[Xiaomi] needs to protect its business from a patent/IP [intellectual property] perspective no matter the country or region they are entering," said Jon Erensen, the research director at Gartner. "In some countries the environment is such that it is easier to protect patents and enforce IP.""We're very well prepared," Barra said about patents. "There's no mystery involved in this territory. It's very predictable."In the US, Xiaomi faces a problem of obscurity, one that cozying up to carriers can help dissolve. The overwhelming majority of Americans buy phones from their carriers. Xiaomi sells almost all its phones from its website.
More and more phone makers are trying to sell devices to US buyers through their own websites, reprieve sport case for apple iphone 7 plus - black/clear but most people shop through carriers, This math won't work in Xiaomi's favor, It needs relationships with US carriers, which it doesn't have, But here's what it does have, It also doesn't hurt that it has Hugo Barra, who was vice president of Android at Google's Silicon Valley mothership before signing on at Xiaomi in 2013, Xiaomi will need a strategy for dealing with (or bypassing) carriers when it comes to the US..
Still, when the time comes for Xiaomi to make its US landfall, don't expect it to go all-in with carriers. The company's online-mostly business model is working. In India, the world's second most populous country, Xiaomi is working to carve out a name against Apple, Samsung and homegrown brands like Micromax. "At the time we entered, India was only about 10 percent e-commerce," Barra said. "Now it's at about 30 percent." What this means for Xiaomi: It now has a 20 percent larger available market to try to win over. (As of late April, IDC reports the phonemaker lost ground.).
Pricey patent wars aside, Xioami's likely plan of getting in on the ground floor of online sales is a good model if US buying habits do indeed move in this direction, and if Xiaomi can also figure out how to gain buyers' trust in its relatively unknown brand, This article also appears in Spanish, Read Xiaomi se prepara para dar batalla a Apple y Samsung en EE.UU, China's up-and-coming phone brand is gathering strength to enter major Western markets, but it'll take some serious planning, This much is certain: Chinese phone maker Xiaomi is coming to the US, But there's a lot that has to happen before reprieve sport case for apple iphone 7 plus - black/clear you'll be able to buy a Xiaomi phone meant for the States, and the pieces won't come together in 2016..
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