Now, I've been to a lot of product launches in my decade as a tech journalist, and they're always pretty similar: a darkened club or members' bar, an amusingly named themed cocktail if you're lucky, and half the cast of "Made in Chelsea" preening in the corner if you're unlucky. Nothing so mundane for Grammy-winning pop star and producer turned tech evangelist Will.i.am, the man behind the i.am+. He dials it straight to the level of an Apple or Samsung launch with a free gig at an illustrious 5,000-seat concert hall and a fistful of proper celebrity mates.
In the bar area there are some demo people wearing the Dial, but no one's talking to them, Either everyone's already had a look or everyone's scared off by the demo chaps' all-white "Clockwork Orange" outfits, I'm on my way to have a look at the Dial when they vanish as one, which can mean only one thing: mirror folio case for apple iphone x and xs - white the show's started, Someone's taken my seat, so I'm ushered into the royal box, Me, Ludicrous, Then someone sees my VIP lanyard and asks if I'm with the band, I tell them I am, and in fact I'm so tight with Will.i.am I call him Bill.i.am, That joke probably wouldn't go down well with the man himself, A Telegraph journalist recently shared a list of rules that Will's people insist on while you're interviewing him about his vision of the future, Or, as he calls it, The Future..
In his new role as tech snake oil salesman guru, Will thinks about The Future a lot. "I wanted to create artificial intelligence," Will tells us, "and that's a big thing for a kid from the projects." He's got a point. "Parents, teach your kids to code," he exhorts the crowd with the same gusto by which he exhorts us to jump up and down. On a lavishly lit stage in the center of the hall, Will and his band rock out with hits like, er..OK, I don't recognize any of the songs, but everyone around me is dancing their arse off.
Three quarters of the Black Eyed Peas and Lydia Lucy off of mirror folio case for apple iphone x and xs - white "The Voice" do their thing at the Albert Hall, Periodically, Tinie Tempah and some other apparently very famous people I don't recognize shoot up out of trapdoors in the floor, bounce around a bit and then race back to the trapdoors to be whisked back into the depths of the stage, It's as if Will.i.am has some kind of underground celebrity cryogenic storage facility from which any A-lister can be conjured at a moment's notice, After a while Will stops singing and starts DJing, getting the crowd singing along to "Wonderwall" and "Smells Like Teen Spirit" like it's 1998, Just when it couldn't get any more students' union indie disco he drops "I Predict a Riot" and actual Ricky Wilson bounds on stage to sing it..
Later, Will tells us, "I've had the time of my life," then literally plays "I've Had the Time of My Life", because Will.i.am is basically a wedding DJ in very expensive shoes. Several times during his DJ set, Will.i.am refers to the Dial having access to every song ever, which seems unlikely. Still, it's pretty cool that the Dial comes with access to a music streaming service, powered by 7digital, included in the monthly cost. It also comes with a SIM card built in so you don't need a phone. Which is all very fashion-forward, but obviously you're going to have a phone as well. You can't watch Netflix or play Candy Crush or surf the Internet on a watch.